Half is Not Whole

Half Isn’t Whole is a campaign designed to highlight the illogical way in which healthcare has historically approached children’s medicine (i.e., cut the dose in half). It was initiated to announce The Center as a differentiator. PRA makes the point by extrapolating that approach to other items associated with children’s safety (e.g. a life jacket, bike helmet, etc), visually highlighting just how ineffective that level of care can be.

The RACE Act campaign raises awareness of legislation that broadened the ability of clinical research in children’s healthcare. PRA leveraged the previous Half Isn’t Whole messaging and brought it to its logical conclusion—“Building the Whole Picture,” even visualizing the message with building blocks to thematically tie the two campaigns together.