Pandemic Crisis Management

The COVID-19 Rapid Response initiative was developed to quickly establish not only a source of information for both internal and external audiences but also to illustrate the continuity of operations as the world transitioned and our clients required our mostly traditional clinical trials processes to digital non-contact or minimal contact approaches. The creative strategy needed to touch on many types of information, so the full extent of the brand was utilized. It also needed to be flexible, as the messaging was being leveraged across many platforms and for varied audiences.