PRIDE Awareness

PRIDE at PRA is a campaign designed to raise awareness for PRA’s support of the LGBTQIA+ community, as well as support inclusivity and allyship within PRA. Toolkits of downloadable materials were developed to allow both members of the community as well as allies to create their own visual identity via banners, templates, social profiles, email signatures, etc. The visual language created, specifically leveraging the progressive PRIDE flag, was used universally across multiple articles, emails, videos highlighting PRIDE, as well as throughout PRAHS.com.