PRA Cares

PRA Cares is an employee-driven, philanthropic volunteering and giving platform that supports the third pillar of PRA’s DE&I strategy—Our Community. This creative identity and communications creative strategy was developed to apply a visual language that is flexible enough to be consistently implemented across a multitude of materials (e.g. flyers, social media, email, documents, apparel, events, etc). The creative approach introduces an additional brand color, exclusively used in the “PRA Cares smile,” and leverages it as an immediate visual indicator of PRA Cares’ efforts.