Sales Meeting Live

The 2019 Sales Meeting materials were designed to support the theme of Writing Book 3. This theme signified PRA’s transition to a new phase in its history—the next book. Event aesthetics included colorful geometric patterns (which became the next evolution of our fluid brand) while also leveraging book iconography. Supporting physical materials also kept in theme as specialized notebooks and workbooks to use during the event, as well as a binder of cheat sheets (pamphlet-style overviews of every department, center, and capability at PRA). A series of videos title “Hello PRA, Hello Future” tell the stories of those connected our PRA’s work and what they seek to achieve in their next phases or books.