Sales Meeting Virtual

The 2021 Sales Meeting materials had to accomplish more than in previous years—this was the first fully virtual iteration of the event. The creative strategy leaned into the digital and remote aspects of the event by developing presentation portals (featuring the hosts side-by-side), a post-event microsite, and supporting competitor and marketing analysis materials. The creative strategy also required the production of videos with limitations due to the pandemic and the approach had to capture the attention and engage employees so they felt connected to everyone during this period of isolation. In addition, an attendee gift box filled with event-branded materials was designed to complement the virtual event, and capture the spirit of the traditionally in-person activities.