Spotlight On Our People

Spotlight On is an awareness campaign designed to highlight the expertise of our thought leaders through the prism of personal and/or professional experiences and stories regarding their healthcare journeys. The creative strategy utilized bold colors and clean typography, with simple line work to indicate a “personal touch,” and is highlighted by inviting imagery focusing on the individual and aspects of their story. Creative is applied consistently across a landing page, spotlight articles, Q&A articles, and social posts.