Life is Messy

The Real World Solution’s Life is Messy campaign was developed to highlight the unique differences between late phase and post-approval research versus pre-drug approval research. Thematically, the campaign visually illustrates that PRA understands the difficulty of balancing life and healthcare for patients, articulating that life is “messy” and complicated while highlighting the importance of living your best life through complementary visuals. The duality of the messaging directly relates to clients as it showcases how clinical research post-drug approval paints a far more accurate picture of what treatments can and cannot while studying how treatments really work by further deepening treatment efficacy as people’s lives outside of a research study are far more complicated than the participants selected for research studies.